"Used to work 60 hours per week, now I work 40"

Carlos Flores

CEO of Phi Web Studio

Overview

Carlos Flores, owner of a web design agency in Santa Barbara, USA, joined the Selfmastered program after 15 years in business, seeking to enhance his performance and quality of life. Despite having a steady client base and a referral-driven business model, Carlos was working exhaustive 60-hour weeks, leaving little time for personal pursuits or business growth strategies.

Quick Jump

Challenge

Carlos's business was stable at $12k/month, but growth was stagnant due to his heavy workload and reliance on referrals. His commitment to delivering high-quality work consumed most of his time, preventing him from engaging in activities he loved, like golf, or establishing new marketing systems to expand his business.

Process

We began by identifying and eliminating Carlos's time spent on distractions and low-priority tasks. From there, systems for automation, delegation, and outsourcing were implemented, saving him approximately 20 hours per week. Additionally, we designed personal flywheel systems to help Carlos adopt better personal habits, such as weightlifting and improving his golf skills, enhancing his overall well-being.

Personal Results

Carlos achieved significant improvements in his personal life; he stopped working weekends and devoted more time to his passions, notably golf. His focus sharpened, and he overcame previous reservations about delegating tasks, which allowed him to systematize operations more effectively.

Professional Results

Within just 12 weeks, Carlos managed to free up 30% of his time while increasing revenue by 30%.

Hear from the entrepreneur themself

"Used to work 60 hours per week, now I work 40"

Carlos Flores

CEO of Phi Web Studio

Process

Here’s how we take you to new heights

1

360º Evaluation

There is no "one size" approach to peak performance training. Every client's transformation unfolds differently.

Upon joining Selfmastered, you'll embark on an intensive self-examination process, which clients have described as 'the most profound analysis I’ve ever experienced.'

This isn't just an evaluation; it's a deep, data-driven, science-backed analysis of your entire performance spectrum.

We examine dozens of key performance indicators across multiple domains to understand how well you manage:

Your mind: Strengths, weaknesses, personality traits, behavioral defaults, self-talk.
Your brain: Self-awareness, attention span, cognitive load.
Your life: Health, development, relationships.
Your business: Product, marketing, sales, operations.
Your time: Efficiency, prioritization, time-wasters, distractions.

Within one week, we deliver a detailed Performance Evaluation that clarifies your current status and provides targeted, actionable steps for rapid improvement. This thorough evaluation sets the stage for the next phase of your Selfmastered journey, where we collaboratively craft a personalized roadmap tailored to your personal and professional aspirations.

2

Guided transformation

Leveraging insights from your detailed 360º evaluation, we tailor a research-backed curriculum designed to enhance your performance as a Founder or CEO systematically.

We focus on critical performance skills—often overlooked in traditional education—that are crucial for business success.

In this phase, we’ll precisely level up your:

Spiritual Performance (Purpose & intrinsic motivation, core values, presence and mindfulness, etc)
Mental Performance (Belief system, behavioral defaults, and emotional management, etc..)
Physical Performance (Stress management, active recovery, burnout-proofing), etc.
Executive Performance (Strategy, prioritization, time management, planning, flow states)

Our personalized training includes 1-on-1 coaching and group sessions designed to catalyze significant personal growth, equating to what many describe as '10 years worth of development in just 12 weeks.'

You'll gain access to peak performance frameworks, protocols, and mental models that drive continuous improvement, helping you become the best version of yourself in every aspect of your life.

3

Achievement

The culmination of your Selfmastered journey is to validate your transformation into an elite-performing entrepreneur by accomplishing a major goal.

Together, we'll define and pursue a significant quarterly goal that aligns with your aspirations and newfound capabilities. Throughout this journey, we provide continuous support, auditing your performance weekly, analyzing your successes and struggles, discussing what went right, what didn’t, and, most importantly, how to get better week-on-week.

With our support, you’ll start blazing ahead with clarity and momentum.

Some of the goals that we’ve helped our clients achieve within 12 weeks are: