“I feel like I'm a different person, now I do in a day what took weeks before"

Case Study Profile Image
Caolan Kennedy
Founder of OptimaDigital.ie

Overview

Caolan Kennedy, an e-commerce agency entrepreneur recognized at the Irish E-commerce Awards 2020, faced a common challenge among high achievers: self-sabotage. Despite his commitment to excellence in every aspect, including his previous career as a professional golfer in Ireland, Caolan was hindered by limiting beliefs that prevented him from fulfilling his potential and growing his business.

Quick Jump

Challenge

Caolan's main obstacle was self-sabotage. Despite doing everything to the highest standard, he couldn't shake off the limiting beliefs about his ability to handle this new growth. Because he didn’t fully believe he could do it, his business hit a plateau. Driven by a strong desire to overcome these barriers, Caolan enrolled in our Peak Performance Institute.

Process

From the first call, we ran an audit on Caolan’s time, his health, psychology, and business to pinpoint the most pressing bottlenecks. Based on this information, we created a custom 12-week roadmap with clear daily, weekly, and monthly actions and KPIs.

From there we helped Caolan structure his day to ensure consistent progress without reverting to old habits. Finally, our bi-weekly 1 on 1 call gave him support and accountability to follow through.

Personal Results

Over four months, Caolan clarified what was truly most important to him and aligned his business to reflect it. He sharpened his focus and developed unwavering self-belief, which led to a 300% increase in his daily output and a 15-hour reduction in his workweek.

Professional Results

Caolan's newfound effectiveness led to a fourfold increase in his monthly revenue within just four months.

Process

Here’s how we take you to new heights

360 Evaluation Illustration

1

360º Evaluation

There is no "one size" approach to peak performance training. Every client's transformation unfolds differently.

Upon joining Selfmastered, you'll embark on an intensive self-examination process, which clients have described as 'the most profound analysis I’ve ever experienced.'

This isn't just an evaluation; it's a deep, data-driven, science-backed analysis of your entire performance spectrum.

We examine dozens of key performance indicators across multiple domains to understand how well you manage:

  • Your mind: Strengths, weaknesses, personality traits, behavioral defaults, self-talk.
  • Your brain: Self-awareness, attention span, cognitive load.
  • Your life: Health, development, relationships.
  • Your business: Product, marketing, sales, operations.
  • Your time: Efficiency, prioritization, time-wasters, distractions.

Within one week, we deliver a detailed Performance Evaluation that clarifies your current status and provides targeted, actionable steps for rapid improvement. This thorough evaluation sets the stage for the next phase of your Selfmastered journey, where we collaboratively craft a personalized roadmap tailored to your personal and professional aspirations.

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2

Guided transformation

Leveraging insights from your detailed 360º evaluation, we tailor a research-backed curriculum designed to enhance your performance as a Founder or CEO systematically.

We focus on critical performance skills—often overlooked in traditional education—that are crucial for business success.

In this phase, we’ll precisely level up your:

  • Spiritual Performance (Purpose & intrinsic motivation, core values, presence and mindfulness, etc)
  • Mental Performance (Belief system, behavioral defaults, and emotional management, etc..)
  • Physical Performance (Stress management, active recovery, burnout-proofing), etc.
  • Executive Performance (Strategy, prioritization, time management, planning, flow states)

Our personalized training includes 1-on-1 coaching and group sessions designed to catalyze significant personal growth, equating to what many describe as '10 years worth of development in just 12 weeks.'

You'll gain access to peak performance frameworks, protocols, and mental models that drive continuous improvement, helping you become the best version of yourself in every aspect of your life.

Achievement Illustration

3

Achievement

The culmination of your Selfmastered journey is to validate your transformation into an elite-performing entrepreneur by accomplishing a major goal.

Together, we'll define and pursue a significant quarterly goal that aligns with your aspirations and newfound capabilities. Throughout this journey, we provide continuous support, auditing your performance weekly, analyzing your successes and struggles, discussing what went right, what didn’t, and, most importantly, how to get better week-on-week.

With our support, you’ll start blazing ahead with clarity and momentum.

Some of the goals that we’ve helped our clients achieve within 12 weeks are:

  • Launch a $500,000 product.
  • Multiply revenue by 2x, 3x, 4x, and even up to 12x.
  • Win nationwide E-commerce awards.
  • Sell businesses for 8-figures.
  • Build a team to remove themselves from the day-to-day.
  • And many more.

Ready to get started?

We use personalized, data-driven performance systems to help you think, execute & perform at your peak consistently.